Telling the Story of the Golden State

We equipped the CEO of Visit California with an engaging and dynamic keynote presentation to amplify her message for industry stakeholders at their annual Outlook Forum.

A Compelling and Visually Engaging Design System

We crafted a set of branded elements that tied the entire narrative together over the span of over 100 slides.

Speaking the Visual Language of California

We created a large library of illustrations that were used to deliver the narrative and reinforce key points in a visually engaging way.

Outlook_overview_IG_post-19
Outlook_overview_IG_post-20
Outlook_overview_IG_post-21
Outlook_overview_IG_post-22

Visually Engaging Charts and Infographics

Who says numbers aren’t interesting? We paired our custom illustration system with a bold use of image and typography to drive the message home.

vca-charts-infos

Tying it All Together With Animation, Video and Intentional Transitions

Each slide was designed to transition seamlessly into the next, creating a sense of flow and continuity as the CEO delivered the presentation.