Few things make us happier than expressing a brand across a multitude of user experiences. From the website to email marketing campaigns, direct mail, and in-store signage.
There were many pieces that came together to make this site sing, but at the core, it’s success hinged on creating a cohesive and flexible system for a large and ever-changing brand.
When we designed the Raley’s homepage three things were important: personalization, online shopping and the flexibility to handle constantly changing marketing promotions. Oh and a sprinkling of their warm, neighborly brand.
We worked with the internal team to bolster their brand with new typography, a deeper color palette, fresh illustration styles and a homey set of patterns.
We crafted spot illustrations for the website to soften the tone, add a depth of color, and communicate complex concepts in small spaces.
We re-imagined Raley’s email marketing system. We developed a custom onboarding campaign and ongoing customer marketing to be cohesive with the new online shopping experience.
"Their level of service and attention to design and detail was outstanding. Their collaboration with our internal creative team was exceptional. The website continues to provide record site visits and eCommerce results, in large part due to the design changes."
VP of Ecommerce & Loyalty, Raley's